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B2B Social Media ROI –‘Return on Integration’

By Alex Romanovich, Founder of EuroSpaClub International and Social2B Integrated marketing has been the mantra of B2B marketers for many years, as they were busy deploying CRM systems in support of...

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The year of social media convergence, integration and simplicity – is...

By Alex Romanovich, Founder Social2B, CMO – EuroSpaClub International   With all the excitement of 2012 predictions and speculations, we couldn’t help but weigh in with a few observations of our own....

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Social Commerce Dimensions – Can we be honest about consumer intent?

By Alex Romanovich – Founder, Social2B By now, many consumer brands which are socially capable – many are scalable – begin to explore advanced methods of consumer engagement. The overarching belief is...

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Hearst Publishing(Newspaper Division)

Clients Goals and Objectives, Challenge Hearst Corporation is one of the nation’s largest diversified media companies. Its major interests include magazine, newspaper and business publishing, cable...

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Benefits of Pinterest for users, marketers and businesses

The Power of Pinterest Pinterest has taken the social media world by storm. Since the site was launched in 2012 as a closed beta, Pinterest has emerged as one of the most used and talked about websites...

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Social Media Stew

By Alina Braverman   As I sit here waiting to hear from FEMA about short term housing, I wonder if all my tweeting directly at FEMA and various news & gov organizations helped them act quicker,...

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What Marketers Could Learn From the US Election and Hurricane Sandy

What Marketers Could Learn… The devastation caused by Hurricane Sandy and the closely matched figures in the voting polls in the lead up to the 2012 Presidential election were responsible for some of...

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Instagram – ready, aim, post!

Instagram. Heard of it? If you haven’t, you might just be one of the few! A photo sharing application that allows users to take a photo on their digital phone or device, apply a digital filter to it...

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Are you on the visual bandwagon yet?

Let me ask you this… What grabs your interest when you’re scrolling through your Facebook Newsfeed? Are you on Instagram? Do the people you follow on Twitter tweet images and videos? Jump on the visual...

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How Social Marketers can Improve Brand Engagement by Optimizing Video and...

Visual image and video engagement are critical to social marketing success. Consumer interaction is key to the success of any marketing campaign and nothing engages the consumer as quickly and...

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